{"id":14375,"date":"2025-06-03T21:13:19","date_gmt":"2025-06-03T18:13:19","guid":{"rendered":"https:\/\/executivecontent.bg\/ekip\/%d1%81%d0%be%d0%bd%d1%8f-%d0%bc%d0%b0%d1%87%d0%b5%d0%b2%d0%b0"},"modified":"2025-06-16T15:27:10","modified_gmt":"2025-06-16T12:27:10","slug":"%d1%81%d0%be%d0%bd%d1%8f-%d0%bc%d0%b0%d1%87%d0%b5%d0%b2%d0%b0","status":"publish","type":"page","link":"https:\/\/executivecontent.bg\/en\/ekip\/%d1%81%d0%be%d0%bd%d1%8f-%d0%bc%d0%b0%d1%87%d0%b5%d0%b2%d0%b0","title":{"rendered":"Sonya Macheva"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\r\n

\"\u0421\u043e\u043d\u044f\r\n
Sonya Macheva<\/figcaption>\r\n<\/figure>\r\n

Communications Manager<\/p>\r\n\r\n

Stories are powerful. They bridge ideas, spark conversations, and shape perceptions. My passion for storytelling began at 14, and over time, it evolved into a career dedicated to helping individuals and organizations craft narratives that resonate. With over 16 years of experience spanning Bulgaria, Austria, and Italy, I specialize in strategic communications, thought leadership, and editorial storytelling\u2014bringing clarity and impact to complex ideas.<\/p>\r\n

Currently, I am part of Fondazione Milano Cortina 2026, the organization delivering the next Winter Olympic and Paralympic Games. As a member of the Digital Team, I contribute to developing the technology ecosystem that will power the Games. Beyond this, I am also shaping technology-related communications.<\/p>\r\n\r\n

My expertise extends beyond corporate and event communications into the realm of thought leadership and editorial strategy. I help executives, brands, and organizations define their voice, refine their messaging, and establish authority in their respective industries. Whether it\u2019s crafting compelling op-eds, executive speeches, long-form articles, or editorial content, I specialize in transforming intricate concepts into engaging, accessible, and high-impact narratives.<\/p>\r\n\r\n

I develop comprehensive communication strategies, crisis management plans, and engagement initiatives tailored for global audiences while respecting local nuances. My experience working across cultures and industries has given me a broad strategic perspective while keeping my approach adaptable and insightful.<\/p>\r\n\r\n

A firm believer in resilience and precision (a mindset sharpened through my passion for boxing), I help leaders and businesses craft stories that inspire, inform, and drive change.<\/p>\r\n\r\n

I can do all of this in Bulgarian, English, and Italian, adapting messages to the cultural and linguistic context of different audiences.<\/p>\r\n\r\n

Let\u2019s turn your ideas into impactful stories.<\/p>\r\n

 <\/p>\r\n

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