{"id":14425,"date":"2025-03-05T15:37:22","date_gmt":"2025-03-05T13:37:22","guid":{"rendered":"https:\/\/executivecontent.bg\/obshti-uslovia"},"modified":"2026-06-16T09:48:38","modified_gmt":"2026-06-16T06:48:38","slug":"obshti-uslovia","status":"publish","type":"page","link":"https:\/\/executivecontent.bg\/en\/obshti-uslovia","title":{"rendered":"General terms and conditions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"362\" data-end=\"394\"><strong>GENERAL TERMS AND CONDITIONS<\/strong><\/p>\n<p data-start=\"395\" data-end=\"470\">for the Use of the Website and the Services of <strong data-start=\"444\" data-end=\"470\">Executive Content EOOD<\/strong><\/p>\n<p data-start=\"472\" data-end=\"514\"><em data-start=\"472\" data-end=\"514\">(EU Cross-Border &amp; GDPR-Aligned Version)<\/em><\/p>\n<p data-start=\"521\" data-end=\"557\">I. Provider and Scope of Services<\/p>\n<ol data-start=\"559\" data-end=\"1167\">\n<li data-start=\"559\" data-end=\"888\">\n<p data-start=\"562\" data-end=\"888\"><strong data-start=\"562\" data-end=\"588\">Executive Content EOOD<\/strong>, a company duly incorporated under the laws of the Republic of Bulgaria, provides consulting services in the fields of <em data-start=\"708\" data-end=\"728\">thought leadership<\/em>, <em data-start=\"730\" data-end=\"748\">content strategy<\/em>, <em data-start=\"750\" data-end=\"768\">content creation<\/em>, and <em data-start=\"774\" data-end=\"794\">editorial services<\/em>, including the drafting, editing, and refinement of written materials (the \u201c<strong data-start=\"871\" data-end=\"883\">Services<\/strong>\u201d).<\/p>\n<\/li>\n<li data-start=\"889\" data-end=\"1030\">\n<p data-start=\"892\" data-end=\"1030\">The scope, content, and format of the Services are individually tailored to the needs of each Client and agreed on a case-by-case basis.<\/p>\n<\/li>\n<li data-start=\"1031\" data-end=\"1167\">\n<p data-start=\"1034\" data-end=\"1167\">Services are performed by <strong data-start=\"1060\" data-end=\"1081\">Magdalena Ivanova<\/strong> or by another qualified person designated by her under the Provider\u2019s responsibility.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"1174\" data-end=\"1206\">II. Purpose and Applicability<\/p>\n<ol start=\"4\" data-start=\"1208\" data-end=\"1769\">\n<li data-start=\"1208\" data-end=\"1639\">\n<p data-start=\"1211\" data-end=\"1639\">These General Terms and Conditions (\u201c<strong data-start=\"1248\" data-end=\"1257\">Terms<\/strong>\u201d) govern all contractual and pre-contractual relationships between:<br data-start=\"1325\" data-end=\"1328\" \/>(a) any natural or legal person accessing the website <strong data-start=\"1382\" data-end=\"1405\">executivecontent.bg<\/strong> and\/or purchasing Services (\u201c<strong data-start=\"1435\" data-end=\"1445\">Client<\/strong>\u201d), and<br data-start=\"1452\" data-end=\"1455\" \/>(b) <strong data-start=\"1459\" data-end=\"1485\">Executive Content EOOD<\/strong>, UIC 208044214, registered office: 6 Vincent van Gogh Street, 1407 Sofia, Republic of Bulgaria, email: <a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"1589\" data-end=\"1615\">info@executivecontent.bg<\/a> (the \u201c<strong data-start=\"1622\" data-end=\"1634\">Provider<\/strong>\u201d).<\/p>\n<\/li>\n<li data-start=\"1641\" data-end=\"1769\">\n<p data-start=\"1644\" data-end=\"1769\">These Terms apply to both <strong data-start=\"1670\" data-end=\"1677\">B2B<\/strong> and <strong data-start=\"1682\" data-end=\"1689\">B2C<\/strong> relationships, subject to mandatory consumer protection rules where applicable.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"1776\" data-end=\"1795\">III. Definitions<\/p>\n<ol start=\"6\" data-start=\"1797\" data-end=\"2292\">\n<li data-start=\"1797\" data-end=\"1842\">\n<p data-start=\"1800\" data-end=\"1842\"><strong data-start=\"1800\" data-end=\"1813\">\u201cWebsite\u201d<\/strong> means executivecontent.bg.<\/p>\n<\/li>\n<li data-start=\"1843\" data-end=\"2027\">\n<p data-start=\"1846\" data-end=\"2027\"><strong data-start=\"1846\" data-end=\"1861\">\u201cAgreement\u201d<\/strong> means any contract for the provision of Services concluded between the Provider and the Client, including distance contracts within the meaning of EU consumer law.<\/p>\n<\/li>\n<li data-start=\"2028\" data-end=\"2209\">\n<p data-start=\"2031\" data-end=\"2209\"><strong data-start=\"2031\" data-end=\"2045\">\u201cConsumer\u201d<\/strong> means a natural person acting outside their trade, business, or profession, within the meaning of Directive 2011\/83\/EU and the Bulgarian Consumer Protection Act.<\/p>\n<\/li>\n<li data-start=\"2210\" data-end=\"2292\">\n<p data-start=\"2213\" data-end=\"2292\"><strong data-start=\"2213\" data-end=\"2223\">\u201cGDPR\u201d<\/strong> means Regulation (EU) 2016\/679 (General Data Protection Regulation).<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"2299\" data-end=\"2354\">IV. Electronic Communications and Contract Formation<\/p>\n<ol start=\"10\" data-start=\"2356\" data-end=\"2843\">\n<li data-start=\"2356\" data-end=\"2590\">\n<p data-start=\"2360\" data-end=\"2590\">All declarations, acceptances, and confirmations made via the Website or other electronic communication channels constitute <strong data-start=\"2484\" data-end=\"2509\">electronic statements<\/strong> within the meaning of applicable EU and Bulgarian law and are legally binding.<\/p>\n<\/li>\n<li data-start=\"2591\" data-end=\"2722\">\n<p data-start=\"2595\" data-end=\"2722\">An Agreement is deemed concluded when the Provider confirms acceptance of the Client\u2019s Order or inquiry via electronic means.<\/p>\n<\/li>\n<li data-start=\"2723\" data-end=\"2843\">\n<p data-start=\"2727\" data-end=\"2843\">The Provider reserves the right to refuse an Order prior to contract conclusion without obligation to state reasons.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"2850\" data-end=\"2880\">V. Cross-Border Contracting<\/p>\n<ol start=\"13\" data-start=\"2882\" data-end=\"3268\">\n<li data-start=\"2882\" data-end=\"3066\">\n<p data-start=\"2886\" data-end=\"3066\">The Services are offered without territorial limitation within the European Union and may be accessed by Clients located in other jurisdictions, subject to applicable local laws.<\/p>\n<\/li>\n<li data-start=\"3067\" data-end=\"3268\">\n<p data-start=\"3071\" data-end=\"3268\">Nothing in these Terms shall deprive Consumers of mandatory protections granted under the laws of their habitual residence, in accordance with <strong data-start=\"3214\" data-end=\"3267\">Article 6 of Regulation (EC) No 593\/2008 (Rome I)<\/strong>.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"3275\" data-end=\"3299\">VI. Fees and Payments<\/p>\n<ol start=\"15\" data-start=\"3301\" data-end=\"3645\">\n<li data-start=\"3301\" data-end=\"3389\">\n<p data-start=\"3305\" data-end=\"3389\">Prices for Services are communicated individually and may be quoted in EUR or BGN.<\/p>\n<\/li>\n<li data-start=\"3390\" data-end=\"3474\">\n<p data-start=\"3394\" data-end=\"3474\">Payments are made by bank transfer or other agreed electronic payment methods.<\/p>\n<\/li>\n<li data-start=\"3475\" data-end=\"3573\">\n<p data-start=\"3479\" data-end=\"3573\">Any bank or intermediary fees related to cross-border payments shall be borne by the Client.<\/p>\n<\/li>\n<li data-start=\"3574\" data-end=\"3645\">\n<p data-start=\"3578\" data-end=\"3645\">Advance payments may be required and are deemed accepted once paid.<\/p>\n<\/li>\n<\/ol>\n<hr data-start=\"3647\" data-end=\"3650\" \/>\n<p data-start=\"3652\" data-end=\"3689\">VII. Performance and Force Majeure<\/p>\n<ol start=\"19\" data-start=\"3691\" data-end=\"4046\">\n<li data-start=\"3691\" data-end=\"3809\">\n<p data-start=\"3695\" data-end=\"3809\">The Provider shall perform the Services with due professional care and in accordance with agreed specifications.<\/p>\n<\/li>\n<li data-start=\"3810\" data-end=\"3983\">\n<p data-start=\"3814\" data-end=\"3983\">Neither Party shall be liable for failure or delay caused by events beyond reasonable control, including force majeure events as recognized under EU and Bulgarian law.<\/p>\n<\/li>\n<li data-start=\"3984\" data-end=\"4046\">\n<p data-start=\"3988\" data-end=\"4046\">Obligations are suspended for the duration of such events.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"4053\" data-end=\"4090\">VIII. Intellectual Property Rights<\/p>\n<ol start=\"22\" data-start=\"4092\" data-end=\"4623\">\n<li data-start=\"4092\" data-end=\"4374\">\n<p data-start=\"4096\" data-end=\"4374\">Unless expressly agreed otherwise in writing:<br data-start=\"4141\" data-end=\"4144\" \/>(a) all intellectual property rights in materials created prior to the Agreement remain with their respective owners;<br data-start=\"4261\" data-end=\"4264\" \/>(b) intellectual property created specifically for the Client shall be governed by the individual Agreement.<\/p>\n<\/li>\n<li data-start=\"4376\" data-end=\"4537\">\n<p data-start=\"4380\" data-end=\"4537\">Website content, branding, logos, and materials remain the exclusive intellectual property of the Provider and are protected under EU and national IP laws.<\/p>\n<\/li>\n<li data-start=\"4538\" data-end=\"4623\">\n<p data-start=\"4542\" data-end=\"4623\">No license is granted except for personal, non-commercial use of Website content.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"4630\" data-end=\"4672\">IX. Data Protection and GDPR Compliance<\/p>\n<ol start=\"25\" data-start=\"4674\" data-end=\"5801\">\n<li data-start=\"4674\" data-end=\"4853\">\n<p data-start=\"4678\" data-end=\"4853\">The Provider acts as <strong data-start=\"4699\" data-end=\"4718\">Data Controller<\/strong> within the meaning of Article 4(7) GDPR with respect to personal data collected via the Website and in connection with the Services.<\/p>\n<\/li>\n<li data-start=\"4854\" data-end=\"5074\">\n<p data-start=\"4858\" data-end=\"5074\">Personal data are processed lawfully, fairly, and transparently for the purposes of:<br data-start=\"4942\" data-end=\"4945\" \/>\u2013 responding to inquiries;<br data-start=\"4971\" data-end=\"4974\" \/>\u2013 contract performance;<br data-start=\"4997\" data-end=\"5000\" \/>\u2013 legal compliance;<br data-start=\"5019\" data-end=\"5022\" \/>\u2013 legitimate business interests, where applicable.<\/p>\n<\/li>\n<li data-start=\"5076\" data-end=\"5252\">\n<p data-start=\"5080\" data-end=\"5252\">The legal bases for processing include <strong data-start=\"5119\" data-end=\"5138\">Article 6(1)(b)<\/strong> (contract performance), <strong data-start=\"5163\" data-end=\"5182\">Article 6(1)(c)<\/strong> (legal obligation), and <strong data-start=\"5207\" data-end=\"5226\">Article 6(1)(f)<\/strong> (legitimate interests).<\/p>\n<\/li>\n<li data-start=\"5253\" data-end=\"5402\">\n<p data-start=\"5257\" data-end=\"5402\">Data subjects have the right to access, rectification, erasure, restriction, portability, and objection in accordance with Articles 15\u201321 GDPR.<\/p>\n<\/li>\n<li data-start=\"5403\" data-end=\"5557\">\n<p data-start=\"5407\" data-end=\"5557\">Personal data may be disclosed to service providers or professional advisors strictly on a need-to-know basis and subject to appropriate safeguards.<\/p>\n<\/li>\n<li data-start=\"5558\" data-end=\"5685\">\n<p data-start=\"5562\" data-end=\"5685\">Data are not transferred outside the European Economic Area unless adequate safeguards under Chapter V GDPR are in place.<\/p>\n<\/li>\n<li data-start=\"5686\" data-end=\"5801\">\n<p data-start=\"5690\" data-end=\"5801\">Further details are provided in the Provider\u2019s <strong data-start=\"5737\" data-end=\"5755\">Privacy Policy<\/strong>, which forms an integral part of these Terms.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"5808\" data-end=\"5864\">X. Consumer Right of Withdrawal (EU Distance Selling)<\/p>\n<ol start=\"32\" data-start=\"5866\" data-end=\"6357\">\n<li data-start=\"5866\" data-end=\"6044\">\n<p data-start=\"5870\" data-end=\"6044\">Consumers have the right to withdraw from a distance contract within <strong data-start=\"5939\" data-end=\"5950\">14 days<\/strong>, in accordance with <strong data-start=\"5971\" data-end=\"5995\">Directive 2011\/83\/EU<\/strong>, unless an applicable legal exception applies.<\/p>\n<\/li>\n<li data-start=\"6045\" data-end=\"6117\">\n<p data-start=\"6049\" data-end=\"6117\">Withdrawal does not require justification and incurs no penalties.<\/p>\n<\/li>\n<li data-start=\"6118\" data-end=\"6211\">\n<p data-start=\"6122\" data-end=\"6211\">Refunds are made within 14 days using the same payment method, unless otherwise agreed.<\/p>\n<\/li>\n<li data-start=\"6212\" data-end=\"6357\">\n<p data-start=\"6216\" data-end=\"6357\">Where Services have begun with the Consumer\u2019s explicit prior consent, the Consumer may owe proportionate compensation as permitted by EU law.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"6364\" data-end=\"6382\">XI. Termination<\/p>\n<ol start=\"36\" data-start=\"6384\" data-end=\"6576\">\n<li data-start=\"6384\" data-end=\"6490\">\n<p data-start=\"6388\" data-end=\"6490\">Agreements may be terminated in accordance with these Terms, applicable law, or by mutual agreement.<\/p>\n<\/li>\n<li data-start=\"6491\" data-end=\"6576\">\n<p data-start=\"6495\" data-end=\"6576\">Termination does not affect accrued rights or confidentiality and IP obligations.<\/p>\n<\/li>\n<\/ol>\n<hr data-start=\"6578\" data-end=\"6581\" \/>\n<p data-start=\"6583\" data-end=\"6621\">XII. Governing Law and Jurisdiction<\/p>\n<ol start=\"38\" data-start=\"6623\" data-end=\"7011\">\n<li data-start=\"6623\" data-end=\"6777\">\n<p data-start=\"6627\" data-end=\"6777\">These Terms and any Agreement shall be governed by the laws of the <strong data-start=\"6694\" data-end=\"6718\">Republic of Bulgaria<\/strong>, without prejudice to mandatory EU consumer protections.<\/p>\n<\/li>\n<li data-start=\"6778\" data-end=\"7011\">\n<p data-start=\"6782\" data-end=\"7011\">Courts of <strong data-start=\"6792\" data-end=\"6823\">Sofia, Republic of Bulgaria<\/strong>, shall have exclusive jurisdiction, unless EU law grants Consumers the right to bring proceedings in their country of residence under <strong data-start=\"6958\" data-end=\"7010\">Regulation (EU) No 1215\/2012 (Brussels I Recast)<\/strong>.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"7018\" data-end=\"7040\">XIII. Miscellaneous<\/p>\n<ol start=\"40\" data-start=\"7042\" data-end=\"7378\">\n<li data-start=\"7042\" data-end=\"7129\">\n<p data-start=\"7046\" data-end=\"7129\">If any provision is held invalid, the remaining provisions shall remain in force.<\/p>\n<\/li>\n<li data-start=\"7130\" data-end=\"7296\">\n<p data-start=\"7134\" data-end=\"7296\">The English version is intended for international use; in case of discrepancies, the Bulgarian version shall prevail unless mandatory EU law provides otherwise.<\/p>\n<\/li>\n<li data-start=\"7297\" data-end=\"7378\">\n<p data-start=\"7301\" data-end=\"7378\">Contracts are stored electronically and may be accessed upon written request.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"7385\" data-end=\"7419\"><strong data-start=\"7385\" data-end=\"7404\">Effective Date:<\/strong> 1 January 2025<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] GENERAL TERMS AND CONDITIONS for the Use of the Website and the Services of Executive Content EOOD (EU&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Terms and Conditions | Executive Content","_seopress_titles_desc":"Read the Terms and Conditions of Executive Content, including the rules for using our website, consulting services, customer rights and obligations.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-14425","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/pages\/14425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/comments?post=14425"}],"version-history":[{"count":4,"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/pages\/14425\/revisions"}],"predecessor-version":[{"id":14708,"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/pages\/14425\/revisions\/14708"}],"wp:attachment":[{"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/media?parent=14425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}