{"id":14430,"date":"2025-03-05T15:39:27","date_gmt":"2025-03-05T13:39:27","guid":{"rendered":"https:\/\/executivecontent.bg\/politika-za-poveritelnost"},"modified":"2026-06-16T09:44:18","modified_gmt":"2026-06-16T06:44:18","slug":"politika-za-poveritelnost","status":"publish","type":"page","link":"https:\/\/executivecontent.bg\/en\/politika-za-poveritelnost","title":{"rendered":"Privacy policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p data-start=\"110\" data-end=\"155\"><strong data-start=\"110\" data-end=\"155\">PRIVACY POLICY OF \u201cEXECUTIVE CONTENT\u201d LTD<\/strong><\/p>\n<p data-start=\"157\" data-end=\"642\">This Privacy Policy is adopted in accordance with the requirements of REGULATION (EU) 2016\/679 of the European Parliament and of the Council (General Data Protection Regulation \u2013 GDPR) and aims to inform you about your rights regarding the processing of your personal data. Please read this document carefully, as it is intended to explain the main rules that \u201cExecutive Content\u201d Ltd (hereinafter referred to as \u201cthe Company\u201d) applies when collecting and processing your personal data.<\/p>\n<h3 data-start=\"644\" data-end=\"667\">I. DATA CONTROLLER:<\/h3>\n<p data-start=\"669\" data-end=\"1004\">\u201cExecutive Content\u201d Ltd is a Bulgarian company offering consulting services in the field of communications, public relations, training in communication strategies, intellectual property trading and know-how, and more. Detailed information is available at <a class=\"\" href=\"https:\/\/executivecontent.bg\/en\" target=\"_new\" rel=\"noopener\" data-start=\"924\" data-end=\"974\">executivecontent.bg<\/a> or by contacting us directly.<\/p>\n<p data-start=\"1006\" data-end=\"1256\">Contact details of \u201cExecutive Content\u201d Ltd, UIC 208044214:<br data-start=\"1064\" data-end=\"1067\" \/>Registered office: 6 Vincent van Gogh Street, 1407 Sofia, Bulgaria<br data-start=\"1133\" data-end=\"1136\" \/>Legal representative: Magdalena Ivanova<br data-start=\"1175\" data-end=\"1178\" \/>Data Protection Officer: Magdalena Ivanova<br data-start=\"1220\" data-end=\"1223\" \/>Email: <a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"1230\" data-end=\"1256\">info<\/a><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"1230\" data-end=\"1256\">@executivecontent.bg<\/a><\/p>\n<hr data-start=\"1258\" data-end=\"1261\" \/>\n<h3 data-start=\"1263\" data-end=\"1282\">II. DEFINITIONS<\/h3>\n<p data-start=\"1284\" data-end=\"1407\">All terms used in this document are defined according to Article 4 of the General Data Protection Regulation (EU) 2016\/679.<\/p>\n<p data-start=\"1409\" data-end=\"1451\">Additional terms not included in the GDPR:<\/p>\n<ul data-start=\"1452\" data-end=\"1664\">\n<li data-start=\"1452\" data-end=\"1552\">\n<p data-start=\"1454\" data-end=\"1552\"><strong data-start=\"1454\" data-end=\"1484\">B2B (business-to-business)<\/strong> \u2013 refers to the Company\u2019s business relations with other businesses;<\/p>\n<\/li>\n<li data-start=\"1553\" data-end=\"1664\">\n<p data-start=\"1555\" data-end=\"1664\"><strong data-start=\"1555\" data-end=\"1585\">B2C (business-to-consumer)<\/strong> \u2013 refers to the Company\u2019s relations with individual consumers of its services.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1666\" data-end=\"1669\" \/>\n<h3 data-start=\"1671\" data-end=\"1707\">III. CATEGORIES OF DATA SUBJECTS<\/h3>\n<p data-start=\"1709\" data-end=\"1807\">The Company interacts with the following categories of data subjects, as required by its business:<\/p>\n<ul data-start=\"1809\" data-end=\"1986\">\n<li data-start=\"1809\" data-end=\"1891\">\n<p data-start=\"1811\" data-end=\"1891\">Individuals \u2013 clients who have used the services offered on the website (B2C);<\/p>\n<\/li>\n<li data-start=\"1892\" data-end=\"1986\">\n<p data-start=\"1894\" data-end=\"1986\">Legal entity representatives \u2013 publicly listed individuals in the Commercial Register (B2B).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1988\" data-end=\"2051\">This policy is intended to protect the data of natural persons.<\/p>\n<p data-start=\"2053\" data-end=\"2223\">These policies apply alongside the General Terms of Use of the website executivecontent.bg and the Cookie Policy, both of which are integral parts of this Privacy Policy.<\/p>\n<hr data-start=\"2225\" data-end=\"2228\" \/>\n<h3 data-start=\"2230\" data-end=\"2251\">IV. PERSONAL DATA<\/h3>\n<p data-start=\"2253\" data-end=\"2329\">The personal data we collect and process from you as our client may include:<\/p>\n<ul data-start=\"2331\" data-end=\"2923\">\n<li data-start=\"2331\" data-end=\"2538\">\n<p data-start=\"2333\" data-end=\"2538\"><strong data-start=\"2333\" data-end=\"2362\">When purchasing a service<\/strong> \u2013 email and service-specific details. Depending on the communication channel you use, you may also voluntarily provide additional data (e.g. phone number, company name, etc.).<\/p>\n<\/li>\n<li data-start=\"2539\" data-end=\"2629\">\n<p data-start=\"2541\" data-end=\"2629\"><strong data-start=\"2541\" data-end=\"2583\">When submitting a contact form inquiry<\/strong> \u2013 name and surname, in addition to the above.<\/p>\n<\/li>\n<li data-start=\"2630\" data-end=\"2705\">\n<p data-start=\"2632\" data-end=\"2705\"><strong data-start=\"2632\" data-end=\"2656\">For invoice issuance<\/strong> \u2013 full name, address, and other billing details.<\/p>\n<\/li>\n<li data-start=\"2706\" data-end=\"2813\">\n<p data-start=\"2708\" data-end=\"2813\"><strong data-start=\"2708\" data-end=\"2741\">When paying via bank transfer<\/strong> \u2013 bank account information, account holder&#8217;s name, and payment details.<\/p>\n<\/li>\n<li data-start=\"2814\" data-end=\"2923\">\n<p data-start=\"2816\" data-end=\"2923\"><strong data-start=\"2816\" data-end=\"2868\">In case of order cancellation and refund request<\/strong> \u2013 full name, email, bank account, and service details.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2925\" data-end=\"3024\">The Company does not collect or process special categories of personal data as defined in the GDPR.<\/p>\n<p data-start=\"3026\" data-end=\"3193\">We do not intentionally collect data from minors and do not offer services to them. Minors should not submit personal data without the consent of a parent or guardian.<\/p>\n<hr data-start=\"3195\" data-end=\"3198\" \/>\n<h3 data-start=\"3200\" data-end=\"3253\">V. LEGAL GROUNDS AND PURPOSES FOR DATA PROCESSING<\/h3>\n<h4 data-start=\"3255\" data-end=\"3288\">1. For contract performance:<\/h4>\n<p data-start=\"3289\" data-end=\"3482\">Personal data provided when purchasing a service or requesting a consultation is processed for contract conclusion and execution under our General Terms.<br data-start=\"3442\" data-end=\"3445\" \/><strong data-start=\"3445\" data-end=\"3482\">Legal basis: Article 6(1)(b) GDPR<\/strong><\/p>\n<h4 data-start=\"3484\" data-end=\"3509\">2. Based on consent:<\/h4>\n<p data-start=\"3510\" data-end=\"3756\">When submitting a general inquiry not tied to a specific service, we process your data based on your explicit consent.<br data-start=\"3628\" data-end=\"3631\" \/>You can withdraw your consent at any time by emailing: <strong data-start=\"3686\" data-end=\"3716\"><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"3688\" data-end=\"3714\">info@executivecontent.bg<\/a><\/strong><br data-start=\"3716\" data-end=\"3719\" \/><strong data-start=\"3719\" data-end=\"3756\">Legal basis: Article 6(1)(a) GDPR<\/strong><\/p>\n<h4 data-start=\"3758\" data-end=\"3783\">3. Legal obligation:<\/h4>\n<p data-start=\"3784\" data-end=\"3944\">Data used for invoicing and tax compliance is processed according to Bulgarian tax laws and the Consumer Protection Act.<br data-start=\"3904\" data-end=\"3907\" \/><strong data-start=\"3907\" data-end=\"3944\">Legal basis: Article 6(1)(c) GDPR<\/strong><\/p>\n<hr data-start=\"3946\" data-end=\"3949\" \/>\n<h3 data-start=\"3951\" data-end=\"3983\">VI. HOW WE COLLECT YOUR DATA<\/h3>\n<p data-start=\"3985\" data-end=\"4155\">All personal data is voluntarily submitted by you through our website or communication channels (social media, email, etc.) and only after you choose to interact with us.<\/p>\n<hr data-start=\"4157\" data-end=\"4160\" \/>\n<h3 data-start=\"4162\" data-end=\"4183\">VII. DATA STORAGE<\/h3>\n<p data-start=\"4185\" data-end=\"4329\">We have implemented appropriate technical and organizational measures to protect your data, including password protection and restricted access.<\/p>\n<hr data-start=\"4331\" data-end=\"4334\" \/>\n<h3 data-start=\"4336\" data-end=\"4367\">VIII. DATA RETENTION PERIOD<\/h3>\n<ul data-start=\"4369\" data-end=\"4655\">\n<li data-start=\"4369\" data-end=\"4450\">\n<p data-start=\"4371\" data-end=\"4450\"><strong data-start=\"4371\" data-end=\"4391\">Contractual data<\/strong> \u2013 up to 5 years after contract fulfillment or termination.<\/p>\n<\/li>\n<li data-start=\"4451\" data-end=\"4523\">\n<p data-start=\"4453\" data-end=\"4523\"><strong data-start=\"4453\" data-end=\"4488\">Data processed based on consent<\/strong> \u2013 deleted upon consent withdrawal.<\/p>\n<\/li>\n<li data-start=\"4524\" data-end=\"4655\">\n<p data-start=\"4526\" data-end=\"4655\"><strong data-start=\"4526\" data-end=\"4549\">Accounting\/tax data<\/strong> \u2013 up to 10 years after the last payment. If subject to audits or inspections, the period may be extended.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4657\" data-end=\"4660\" \/>\n<h3 data-start=\"4662\" data-end=\"4686\">IX. DATA DESTRUCTION<\/h3>\n<p data-start=\"4688\" data-end=\"4808\">Upon expiration of the data retention period, personal data is securely destroyed to prevent unauthorized access or use.<\/p>\n<hr data-start=\"4810\" data-end=\"4813\" \/>\n<h3 data-start=\"4815\" data-end=\"4834\">X. DATA SHARING<\/h3>\n<p data-start=\"4836\" data-end=\"4869\">Personal data may be shared with:<\/p>\n<ul data-start=\"4870\" data-end=\"4960\">\n<li data-start=\"4870\" data-end=\"4909\">\n<p data-start=\"4872\" data-end=\"4909\">An accounting firm (for tax purposes)<\/p>\n<\/li>\n<li data-start=\"4910\" data-end=\"4960\">\n<p data-start=\"4912\" data-end=\"4960\">An IT services company (for website maintenance)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4962\" data-end=\"5040\">All third parties are bound by confidentiality and data protection agreements.<\/p>\n<hr data-start=\"5042\" data-end=\"5045\" \/>\n<h3 data-start=\"5047\" data-end=\"5074\">XI. DATA SUBJECT RIGHTS<\/h3>\n<p data-start=\"5076\" data-end=\"5098\">You have the right to:<\/p>\n<ul data-start=\"5100\" data-end=\"5571\">\n<li data-start=\"5100\" data-end=\"5177\">\n<p data-start=\"5102\" data-end=\"5177\"><strong data-start=\"5102\" data-end=\"5112\">Access<\/strong> your personal data and receive information about its processing;<\/p>\n<\/li>\n<li data-start=\"5178\" data-end=\"5220\">\n<p data-start=\"5180\" data-end=\"5220\"><strong data-start=\"5180\" data-end=\"5191\">Correct<\/strong> inaccurate or outdated data;<\/p>\n<\/li>\n<li data-start=\"5221\" data-end=\"5311\">\n<p data-start=\"5223\" data-end=\"5311\"><strong data-start=\"5223\" data-end=\"5235\">Restrict<\/strong> processing or <strong data-start=\"5250\" data-end=\"5270\">request deletion<\/strong> of your data when it&#8217;s no longer needed;<\/p>\n<\/li>\n<li data-start=\"5312\" data-end=\"5424\">\n<p data-start=\"5314\" data-end=\"5424\"><strong data-start=\"5314\" data-end=\"5334\">Data portability<\/strong> \u2013 receive your data in a structured format or request its transfer to another controller;<\/p>\n<\/li>\n<li data-start=\"5425\" data-end=\"5501\">\n<p data-start=\"5427\" data-end=\"5501\"><strong data-start=\"5427\" data-end=\"5437\">Object<\/strong> to processing based on public interest or legitimate interests;<\/p>\n<\/li>\n<li data-start=\"5502\" data-end=\"5571\">\n<p data-start=\"5504\" data-end=\"5571\"><strong data-start=\"5504\" data-end=\"5524\">File a complaint<\/strong> with the Bulgarian Data Protection Commission.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5573\" data-end=\"5630\">We do <strong data-start=\"5579\" data-end=\"5586\">not<\/strong> use automated decision-making or profiling.<\/p>\n<hr data-start=\"5632\" data-end=\"5635\" \/>\n<h3 data-start=\"5637\" data-end=\"5661\">XII. RISK ASSESSMENT<\/h3>\n<p data-start=\"5663\" data-end=\"5863\">We assess the risks associated with personal data processing and take appropriate measures to minimize potential harm. If a high risk is identified, we consult with the relevant supervisory authority.<\/p>\n<hr data-start=\"5865\" data-end=\"5868\" \/>\n<h3 data-start=\"5870\" data-end=\"5897\">XIII. SECURITY MEASURES<\/h3>\n<p data-start=\"5899\" data-end=\"6124\">We have implemented both technical and organizational security measures to ensure the confidentiality and integrity of personal data. No third party may access your data unless a written confidentiality agreement is in place.<\/p>\n<hr data-start=\"6126\" data-end=\"6129\" \/>\n<h3 data-start=\"6131\" data-end=\"6162\">XIV. CHANGES TO THIS POLICY<\/h3>\n<p data-start=\"6164\" data-end=\"6224\">Any changes to this policy will be published on our website.<\/p>\n<p data-start=\"6226\" data-end=\"6261\"><strong data-start=\"6226\" data-end=\"6261\">Effective date: January 1, 2025<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] PRIVACY POLICY OF \u201cEXECUTIVE CONTENT\u201d LTD This Privacy Policy is adopted in accordance with the requirements of REGULATION&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"Privacy Policy | Executive Content","_seopress_titles_desc":"Learn how Executive Content collects, processes and protects your personal data in accordance with the General Data Protection Regulation (GDPR).","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"class_list":["post-14430","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/pages\/14430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/comments?post=14430"}],"version-history":[{"count":4,"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/pages\/14430\/revisions"}],"predecessor-version":[{"id":14707,"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/pages\/14430\/revisions\/14707"}],"wp:attachment":[{"href":"https:\/\/executivecontent.bg\/en\/wp-json\/wp\/v2\/media?parent=14430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}